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identity | print design | typography
This conceptual direct mailer introduces House Industries new font family - The Ed Benguiat Collection. The interactive mailer is fun and reflects House Industries' playful spirit through design and color scheme. The mailer highlights 3 typefaces included in the Benguiat family, each font has it's own card showcasing it's features. The Benguiat font family features many hand drawn dingbats - or Bengbats. To showcase the variety of dingbats, a memory match game was created, also adding to the fun and whimsy of the piece.